The backstory.
I'm Jack. I run the sim racing YouTube channel JACKZER. I've been uploading videos since 2011, across more niches than I can count, but sim racing is where everything clicked.
How it started
I've always loved it.
I've always loved making things. Videos most of all. Pulling an idea out of my head and putting it in front of someone else has been the through-line for as long as I can remember.
I spent years making military sim content and genuinely loved it. Health issues forced me to stop around 2016, and for a long time I watched peers go on to build real careers while I sat on the sidelines.
When I came back, it was with sim racing. Something that had quietly grown from a simple hobby into a proper happy place. A way to scratch the racing itch when real-world motorsport isn't an option (and no, the USB stick with Bitcoin on it isn't happening either).
Title sponsor
A word on SIMAGIC.
Worth saying out loud. SIMAGIC have been there for the whole ride, and being a SIMAGIC ambassador is something I'm genuinely proud of.
They spotted me early, back when the channel was still finding its feet, and they understood the level of passion I had for what I wanted to build straight away. That reciprocation has been mutual ever since.
My first direct drive was the SIMAGIC Alpha Mini. I had researched it to death and landed on it as the best bang for buck out there. The second I lifted it out of the box I genuinely thought if I dropped this thing it would leave a dent in the floor. That feeling of, alright, this is built properly, I made the right call. Sticking with SIMAGIC ever since has been one of the easiest decisions I've made.
Since then I've travelled to expos, met the team in person, spent time with other ambassadors, and got to wave the flag for a brand I can actually stand behind. That last part matters.
The easiest part of the whole partnership is the recommendation. If one of my best mates walked up tomorrow asking which ecosystem to invest into, looking for proper bang for buck in serious simracing kit, I'd point them at SIMAGIC without thinking. Same answer for anyone else who asks.
They've supported me to keep making content, keep pushing myself out there, and keep growing as a creator, performer and creative. Couldn't ask for a better corner.
So, grazie SIMAGIC. Let's keep pushing, and keep racing.
The community
The community is the magic bit.
Sim racing has introduced me to some of my closest friends. It handed me opportunities I never expected, including the chance to drive a Formula Vee race car in real life. How crazy is that?!
The thing I'm proudest of is helping start the Irish Pub Discord. Nearly 4,000 members, genuinely good people, and one of the rare corners of the internet where a group of mostly men aged 25 to 65 actually get along. In a hobby that can feel isolating, that community means everything.
I just opened the door. They built the place.
On the road
Out in the world.
The lens
Why I see sim racing differently.
The psychology series came from two places. Formally studying psychotherapy gave me a framework. Life experience gave me the material.
A good chunk of that experience involved real suffering. I won't dress that up. But it's exactly why spreading joy feels like meaningful work rather than content strategy. If something I make gives one person one minute of genuine relief, that's not a small thing to me.
That's the whole point.
Sim racing turns out to be a remarkable place to explore all of this. The pressure, the ego, the patterns people repeat without realising. It's all there, lap after lap, if you know what you're looking at.
Why I do this
Give a man a fish.
I'd rather give people the tools to think for themselves than hand them answers. The goal was never to be the guy with all the hot takes. It's to make content that actually changes how someone approaches the sim, the race, or honestly, whatever else they're dealing with.
Life is short. The risky path is almost always worth it. Going full-time proved that. And no matter how long it lasts, I cherish every second.
So now I just show up, make things worth watching, and enjoy the community that's grown around all of it.
If you're new, welcome. If you've been here a while, cheers for sticking around.
The rig
What I race on.
- WheelbaseSIMAGIC Alpha EVO Ultra
- WheelSIMAGIC Zeus Wheels
- PedalsSIMAGIC P1000 w/ Haptics
- RigSim-Lab P1-X
- Primary simiRacing
A small note
Like any live performer, gratuities help a lot, but they're never expected. For anyone curious how the split actually works, the full breakdown is here.
